lolita fashion 2021



worldwide shipping

japan only

buying from one of these places would need a proxy shopping service

china only

buying from these places would need a proxy shopping service for taobao like bhiner. i link to the bhiner sites because my taobao account never really works.



  • three common principles: detail (quality of materials and craftsmanship), modestly (covering skin), shape (cupcake, puffy a-line)
  • a dress is the main item and saving too much here can be more visible. a petticoat is required for dresses
  • for ouji style, jacket and shorts are what a jumper skirt is to classic lolita
  • building a wardrobe or a coord can be a challenging, long term and expensive process
  • costs

    • for a typical high quality outfit i would say 500-1000 euro (dress 200-400, blouse 100-200, shoes 50-150, rest 100-300)
    • some veterans have $20k or more invested in their wardrobe. but this is more for if you want to be able to combine a lot of different outfits
  • some basic items are currently hard to get in high quality (wristcuffs, socks, blouses, shoes, etc)
  • storage: it can make sense to sort clothes by season, coord or style. otherwise sorting by top/bottom/socks/headwear/other is usually a good way
  • second hand items are items that people dont want to have anymore. this can be because the clothes arent fitting size wise,they prefer a specific look that doesnt require the items, they are wearing less items of the fashion in general or it can be items that are more difficult to coord or have features that make them less popular. good items are naturally quickly bought - consequently what is left in shops always requires particular scrutiny and research, to not overlook some detail you will not like
  • blouses

    • for blouses it is about what you can see when you wear them. collar and sleeves are the main points to look for. material (plain, dotted, striped) also has an impact
    • cutsews can be used like blouses
  • brand items

    • have a decent resale value. i observed these rough value changes: new to used - 50% reduction, used to used - depends on popularity of item
    • tend to be quickly sold out and the best items are sparingly available second hand. items might only be available in sizes too small. a speculation about general availability: some people might buy items and not resell them since there is a big collectors aspect to the fashion, or some items are passed between members of closed off groups
    • other benefits are longevity, detail and craftsmanship, thicker garment with less see through, better thought out cuts and design
  • used clothing stores usually evenly grade items, which is a good service compared to online flea market sites, where it can be a bit of a gamble


baby, the stars shine bright - they are doing a lot for the lolita world, many releases of many styles alice and the pirates - the label for more darker and ouji fashion metamorphose - very detailed and playful prints yet still well wearable for adults